Super Sponge

WE BELIEVE THAT ALL COMPANIES NEED TO AIM FOR SUSTAINABILITY.

WE BELIEVE THAT ALL COMPANIES NEED TO AIM FOR SUSTAINABILITY.

Super Sponge is raising awareness and funds to help save the coral reefs. Frequently called the rain forests of the sea, reefs are home to 25% of the ocean's marine life. With 50% of the Great Barrier Reef already gone, action needs to be taken immediately.

It's not too late to make a change!

Super Sponge is raising awareness and funds to help save the coral reefs. Frequently called the rain forests of the sea, reefs are home to 25% of the ocean's marine life. With 50% of the Great Barrier Reef already gone, action needs to be taken immediately.

It's not too late to make a change!

Super Sponge is raising awareness and funds to help save the coral reefs. Frequently called the rain forests of the sea, reefs are home to 25% of the ocean's marine life. With 50% of the Great Barrier Reef already gone, action needs to be taken immediately.

It's not too late to make a change!

WHY SO PURPLE?

Why did we choose a purple sponge?
Think of it as a call to action color; Here's why:

Corals secrete a natural purple “sunscreen” as their first attempt to protect themselves from a bleaching event.

"Coral bleaching" occurs in temperatures just a couple degrees outside the range of normal. The zooxanthellae (the algae in the coral) begin to release toxins into the flesh of the coral. The coral then responds by giving them the boot, slowing leaving a pale white skeleton.

 

WHY SO PURPLE?

Why did we choose a purple sponge?
Think of it as a call to action color; Here's why:

Corals secrete a natural purple “sunscreen” as their first attempt to protect themselves from a bleaching event.

"Coral bleaching" occurs in temperatures just a couple degrees outside the range of normal. The zooxanthellae (the algae in the coral) begin to release toxins into the flesh of the coral. The coral then responds by giving them the boot, slowing leaving a pale white skeleton.

Minimum 5% Profits DONATED

Our goal is to give back by donating at least 5% of our yearly profits to our Sponges for Sponges initiative.

WHY DO WE NEED CORAL REEFS?

ECONOMIC IMPACT

Reefs generate $36 billion and create millions of jobs.

FOOD SUPPLY

One billion people rely on coral reefs for their food supply.

NATURAL IMPACT

Healthy corals protect our coastlines from tsunamis & hurricanes.